About Us

Our story starts with family

For more than five years, our family has served jewellery customers through Vanitha Fashion Jewellery, our physical store in Vijayawada.

With Rajkamal Fashion Jewellery, I wanted to build on that family experience and make shopping more convenient: a way for people to choose jewellery from home and have it delivered to their doorstep.

Built one piece at a time

I began by researching the market, learning about customers’ preferences and selecting pieces I believed people would love to wear. Our online journey started on Instagram, with product photographs I captured at home and edited myself.

Eventually, I built this website, uploaded the catalogue and brought the online store together, one product at a time. From choosing the jewellery to preparing its photographs and descriptions, I have been personally involved at every step.

A personal approach to jewellery

Rajkamal is my online venture, rooted in our family’s jewellery retail experience. Our collection brings together imitation and temple jewellery for celebrations, traditional outfits and everyday styling.

Thank you for supporting this journey. If you need help choosing a piece, please message us on WhatsApp at +91 9114 71 72 73.